Sunday, 24 January 2010

How cool are the Fallen Publicity team?!

I'm guessing that most of you have heard of Fallen by Lauren Kate. For those who haven't, here is the blurb:

Daniel's gaze caught hers, and her breath caught in her throat. She recognized him from somewhere. But she would have remembered meeting someone like him. She would have remembered feeling as absolutely shaken up as she did right now.

But what do you do when the person you've spent your whole life looking forkeeps slipping out of your grasp? What if the person you are meant to be with can never be yours?

Dangerously addictive and darkly romantic, FALLEN is the ultimate gothic love story - a page turning thriller about fallen angels.



I reviewed this book a while back and absolutely loved it. So what have the publicity team been up to since then?

On the 11th December, (sorry this is a really late post but it's worth it), the Fallen Army took to the streets of London with their very own Fallen Angel to spread the word that Angels are the new Vampires!

The army targeted shoppers outside Topshop, Oxford Circus then walked down Regent Street to Piccadilly Circus handing out copies of the books – in total the army gave out 150 copies! Each book contained a specially designed Fallen postcard directing people to the fiercebook site. The Fallen Angel braved the freezing temperatures and attracted quite a crowd!

The army then popped into the Heat offices on Shaftesbury Avenue and gave a copy to one of the girls from Heat plus one to the lovely receptionist who let the photographer take lots of snaps in the office. More magazine are also based there so the army personally delivered them a copy too. After leaving a few copies lying about on tables in reception the army left to a chorus of ‘There’s a naked man in reception!!’ from a group of ladies peering round the office doors.

Finally the army walked through the Christmas Market on Piccadilly to the small courtyard behind and took a few final photos of their brooding Fallen Angel.

Here is a picture of he gorgeous guy who wore the angel wings:


There are many better quality images of the day out here. Watch it! There's more snaps of the guy ;)

3 comments:

  1. Haha I have seen the video of this and it looks cool!!! I so would've liked to been there and seen it. I loved Fallen, so excited for Torment!!

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  2. yeay for me being your 97th follower. Hope you get to 100 soon and looking forward to Torment!

    ... well that last sentence sounded interesting... *goes and hides*

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